第十七届中国会展经济国际合作论坛在福州举行 专访上海新国际博览中心总经理迈克尔
本网讯 1月12日，由中国国际贸易促进委员会（CCPIT）、展览服务业协会（UFI）、国际展览与新项目研究会（IAEE）、单独组参展商研究会（SISO）、国际性交流会及大会研究会（ICCA）一同举办的第十七届我国会展业国际交流社区论坛（CEFCO2022）在福州中庚喜来登酒店拉开帷幕。
我国会展业国际交流社区论坛是全世界范畴内极具知名度的展会社区论坛之一，这届协作社区论坛以 “新机遇、新重任、新发展”为主题风格，对焦新时期会展行业的进步与演变。
开幕会后，做为中国会展行业行业龙头之一，上海新国际博览中心有限责任公司经理麦克尔做为社区论坛关键特邀嘉宾，接纳了本网访谈节目，对于会展行业在近些年碰到的试炼和转型发展，论述了自个的思想观点。
上海新国际博览中心经理麦克尔
提出问题：这2年，会展行业跨界营销运营的实例显著增加，头部企业的差异化营销也在加重，将来会展行业是不是会更注重上中下游的整合资源工作能力？
麦克尔：大家所在的领域，现如今已经持续找寻、扩展新的题材和业务范围，以寻找新的工程和展览会的落地式。就本人来讲，我坚信一定会见到愈来愈多的最新项目新游戏玩家尝试进到会展行业行业。
除此之外，伴随着连通性的提高，全球正变的愈来愈小，多方能量不但跨主题活动、跨境电商协作，并且仍在跨业结合。这代表着人们不但会看见不一样领域中间的展览会造成交点，还会继续见到不一样领域中间的大会、主题活动、关键连接点的交叉式连通。伴随着业务流程类型的提升，这对领域而言是个喜讯。
提出问题：全球疫情下，上海市、成都市等地，会展行业的智能化发展趋势已经加快，展务、会议接待、商的总体结合智能化已是发展趋势，这会对领域产生一轮新的大转变吗？
麦克尔：我并不那么觉得。现阶段对这种技术性的项目投资看起来过度价格昂贵了。或许直到肺炎疫情大流行完毕后，公司总体上更能承受的了。请记牢，大家依然日常生活在21新世纪，大家必须并喜爱个性化的服务项目，这代表着会展行业更必须零距离的沟通交流。
或许100年之后，当智能机器人或人工智能技术将接手大部分情景服务项目时，全部局势将更改，但是或是使我们期待这始终不容易产生吧。因而，我预测分析各种各样主题活动中的数据原素都是会提升，但针对大中型产品博览会和B2B种类展览会，智能化展览会的片段较多会提升10-20%。
提出问题：展会全产业链从2020年迄今遭受的冲击性十分大，许多地域也发布了线上展会等领域新方式新专用工具，您觉得近些年有哪些行业自主创新非常值得毫无疑问？
MK：做为展会公司，我一直关心着这种转变的进度。但到现在为止，我都没见到一切能要我相信的新方式。当然，也是有一些非常好的线上展览会，你能在那里闲聊、和网民沟通交流，和技术专业合作方沟通交流。
但如同我刚才常说，第一，这类在网上产品博览会的经营模式并不确立。到现在为止，我坚信大部分参加者都是在亏本。次之，现阶段能称之为“线上展览会”的很少，大部分全是“在线平台”，和传统的展览会对外开放3-4天也不一样，有一些网上营运商乃至很有可能要在开发者平台上驻扎1年。如果有愈来愈多的线上展览会对外开放那麼长期，那麼它将造成潜在性展商和与会人员间的一场错乱。
附：英语访谈回应全文
Q:In the past two years, the number ofcases of cross-border operation in the exhibition industry has increasedsignificantly, and the differentiated competition of leading enterprises isalso intensifying. Will the exhibition industry in the future place moreemphasis on the ability to integrate upstream and downstream resources?
MK: Our industry is continuously lookingfor new topics and business fields to launch new event and expos. Thus Ibelieve we will definitely see an increasing number of activities and playerstrying to enter this.
Also the world is getting smaller in termsof connectivity and not only cross-border but also cross-industry and last butno least cross-events. This means that we will not only see exibitons but alsoconferences, events, concert and festivals between different industrieshappening. SO the variety of events will increase and that is definitely a goodsign.
Q:Under the global epidemic situation, inShanghai, Chengdu and other places, the digitalization trend of the exhibitionindustry is accelerating, and the overall integration of exhibition, conferenceand business digitalization has become a trend. Will this form a new round ofreshuffle for the industry?
MK: I don’t think so. The mainreason is that any investment in such technology is too expensive at the momentand by the time it may be more affordable the pandemic will hopefully be over.
Keep in mind that we are till living in the21st century and people need and love the human touch, that means face to face.
Maybe 100 years from now when roboter or AIwill take over then the whole picture will change but of course lets hope thatthis will never happen.
So I predict an increase in digitalelements in all kind of events but for large expos and b2b exhibitions thispart will be max 10-20pct
Q:The exhibition industry chain has beengreatly impacted since 2020. Many regions have also launched new forms and newtools for the industry such as online exhibitions. What industry innovations doyou think are worthy of recognition in recent years?
MK: being a venue I of course have watchedthe development very closely and so far I have not seen any format which wouldconvince me. Surely there are some nice online expos where you can chat andmeet and greet people and professional partners. But as I said before, the keyproblems are a) the profit model for such online expo which does not exist. SOfar I believe most of the players lose money and b) there are no online exposbut rather online platforms which not necessarily have to be open just for 3-4days. So in this case the operator of such platform may even have to open theplatform for 1 year. If there will be more and more online expos which are openthat long, then it will lead to a big chaos amongst the potential exhibitors,and attendees.